Our Story
Who we are
Sabroso Foods is the Experience of the Latin flavour. Established in Edmonton, AB, in 2016, we provide unique and innovative products to enhance the ethnic food offering for multicultural consumers across Canada. Rooted in Colombian culture and traditions, Sabroso Foods provides culinary experiences by bringing to your table products that are exotic, 100% natural, and ready-to-eat.
Sabroso™, more than an enterprise, is a dream come true. We evolved from being a well-recognized Latin store in Alberta to become one of the preferred distributors to wholesale small Latin stores, restaurants, bakeries, breweries, and grocery retailers in Canada. We are on a mission to bring the Latin flavour to those far away from home and invite other ethnicities to Experience the Latin flavour.
Sabroso™ is a business that offers equal employment opportunities by encouraging the principles of inclusion, diversity, and multiculturalism. We support our employees’ traditions and backgrounds to foster creativity and collaboration in the workplace, which we recognize as key drivers to Sabroso’s success.
Our CEO
We are proud to have Patricia Salazar as Sabroso's CEO and Founder.
Patricia completed her degree in Business Administration – Hospitality Industry, from the “Universidad Externado de Colombia.” Her utmost desire to have her own business motivated her to emigrate to the USA and later to Canada. After a few months upon her arrival in the winter of 2003, Patricia started her first business in the Reusable and Eco-friendly sector. Since then, she has successfully been a multifaceted entrepreneur.
Her energetic spirit and humble personality have enabled Patricia to find business opportunities and provide solutions to unmet market needs. Her expertise in the Hospitality Industry and her will to bring a little bit of Colombia to those that have emigrated like her, resulted in the opening of Mi Casa Market, a Latin boutique food store located on the south side of Edmonton. Its success was remarkable! Product variety, elegant ambience, and competitive pricing were its differentiators.
Patricia became well-know for her credibility, excellent customer service, and an enabler for other Latin businesses to grow. She exited the retail business with a successful sale and expanded her horizons to create Sabroso Foods, her flagship brand to distribute Latin products in Canada. More recently, Patricia established Marsha, an international trading company based in Colombia, to consolidate the expansion of Sabroso Foods in other markets.
Vision Statement
To become the preferred brand of unique, premium, and exotic food products from South American growers and producers.
Values
- Smart simplicity
- Serving with purpose
- Integrity
- Empowered by ideas
Mission Statement
To offer the best Latin Flavour Experience and be recognized for the high-quality of our products and excellent customer service within the Food & Beverage industry.
Our Partners’ Certifications
We work directly with small and medium-size producers and growers; this eliminates the need for intermediaries to ensure our unique products and work processes are fairly-traded. At Sabroso™, we are passionate about Colombia and its products, but not any product, only the best!
Our partners comply with the highest food processing standards and the required supply chain and commerce certifications.
